Challenge

As a Creative Lead for the BASHI Platform, I designed their first Explainer Video (shown above) when there wasn’t a functional website developed. Once the website was ready for their soft launch; BASHI needed a revamped, fresh and more dynamic video showcasing all of it’s features. While keeping the video length at two minutes.

Strategy

First we started with a Creative Brief to ask the right questions that the video needed to answer. Second was to sketch out a storyboard of where those answers would land on each scene. After that was to write up a compelling script emphasizing benefits than the features. Then came designing motion graphics that visually connected with the target audience. Lastly, the final finishing touch was to add professional audio with catchy background music.

Result

The new Explainer Video shown below effectively promotes the vision of BASHI while demonstrating the benefits of using the platform. It was posted across all of their social media with positive feedback from followers. The video was also a key part of the pitch deck and BASHI received more funding from investors.